Direct Campaign Services
Because Burke Group brings together our extensive in-house experience in all things direct mail, we can actually save you time and money.
Here’s a snap-shot of our comprehensive services:
- Project Management – from concept to completion.
- Strategy – the right message to the right donor at the right time.
- Data Services & Analytics – examining the past to determine the future.
- Creative Services – impactful fundraising copy and design that’s on brand.
- Print Production – quality respect for your message.
- Mail Preparation & Distribution – making sure your message gets where and when it’s intended.
By taking the project management responsibility off your desk, you will have more time to do your analysis and develop strategies to raise more money for your organization. After all, isn’t that what you’re really passionate about?
Our custom project management software enables us to accurately estimate costs and track project status so that we can confidently produce quality products on time and on budget.
This allows us to:
- Provide detailed timelines for all phases of the campaign.
- Assemble cost-effective production budgets for creative services, print, mail preparation and postage.
- Prepare data extraction instructions for client data pulls along with a segmentation model for campaign measurement.
- Rental list research and procurement as well as unaddressed postal code targeting for acquisition campaigns. As a Canada Post expert, Burke can provide reliable and experienced direction in this area.
- Provide our team with detailed direction for the creative package and oversee all stages of proofing with our client.
- Coordinate all aspect of print and mail house production including data and lasering.
- Provide clients with post-campaign reports for data imports and financial reporting.
Our philosophy is that if you don’t have a plan, then how will you know when you get there?
Planning not only helps you focus on what’s important today but what you’ll need to get you where you want to go in the future.
Whether you are planning just one campaign or an entire multi-channel annual Direct Response Program, Burke can help you develop the right blueprint for achieving your objectives.
- Data management processes – hygiene, data capture, appeal code tracking, report generation.
- Optimum donor renewal cycle.
- Donor upgrade strategies including monthly giving program development.
- Lapsed donor reactivation.
- New donor acquisition strategies.
- Donor acknowledgment & recognition.
- Corporate donor renewal & acquisition.
- Effective use of premiums and incentives.
- Integration of other channels such as tele-fundraising and email for donor stewardship, renewal and awareness.
- Multi-year projections for revenue and expenses.
Don’t feel in the dark about the direction you’re going. Set your compass and stay the course!
Fundraising Creative Services
Talking to donors and donor prospects requires a sensitivity and sensibility. At Burke Group we understand this balance.
Copywriting and design for fundraising tools is different than for other types of organizations. We have the expertise to know how to be relevant, respectful and on brand while at the same time utilizing proven methods for engaging the donor, so they will react to your message.
At Burke, we understand that impactful words and great design must work together to visually get the donor’s attention, gain their trust and communicate your message. Our team will work closely with you to understand your goals and then build the creative from concept to execution, with you in the driver’s seat at each stage of the evolution.
Tools we can develop for you:
- Direct mail packages
- Big gift donor mail packages
- Monthly giving materials
- Planned giving materials
- Annual reports
- Services brochures
- New donor welcome packages
- Gift acknowledgement and stewardship materials
- Email copy, design and deployment
Taking advantage of a single-source solution with Burke Group has many advantages during the print production stage. Because we would be involved at every stage of your project — from strategy to completion — we are better equipped to make recommendations for saving you money.
Take for example the considerable unit cost savings you would incur by bulk printing your annual volume of reply envelopes in one run rather than printing smaller quantities for each campaign. We would keep your annual supply in our warehouse for when you need them and would keep track of inventory throughout the year – at no extra cost to you!
We can also make recommendations for colour, format and stock adjustments to bring your overall costs down.
As Burke is one of the most experienced printers in Western Canada, print production is second nature to us. You’ll be in capable hands as our experienced team works hard on your behalf!
Mail Preparation & Distribution
Burke is a Canada Post Smartmail Marketing Expert Partner – one of only a few across the country. What does that mean? Simply, we know all there is to know about mail, ensuring that your mailing gets in the right hands as planned
We offer a full range of integrated mailing services such as simplex and duplex lasering, bar codes, inkjet, tabbing, fulfillment, inserting and delivery to Canada Post.
And in the complex world of direct mail, Burke helps you make sense of the changing Canada Post regulations and new products available to provide further opportunities for fundraising growth. Services such as Personalized Mail, Neighbourhood Mail, variable laser data, and precision targeting help you to mail smarter, thereby maximizing results and reducing cost to your organization.
Put us to the test. You won’t be disappointed!
Other Related Services:
LET’S WORK TOGETHER
Contact us today to find out more; fill out the form and we’ll be in touch.