Your brand colour is likely to be the first thing your customers see, and first impressions count. Different types of printing projects require different types of colour. To ensure that your project’s colours are accurately represented across various media, it’s essential to understand the differences between Pantone, CMYK, and RBG.
Pantone: The Consistent Colour Guide
Pantone is a predetermined mixture of ink that creates a consistent colour value in printing. Think of it as a dictionary for colours. Pantone colour guides help artists and designers accurately identify and communicate colours.
When a printer receives a Pantone colour specification, they look up the corresponding swatch in the colour guide. The Pantone number represents a specific combination of colours and proportions, ensuring consistency across different printers.
Pantone is best for:
- Achieving perfectly accurate or matched colours, like a specific brand colour.
- Ensuring a bright, solid colour.
CMYK: The Four Colour Printing Process
CMYK is for Cyan, Magenta, Yellow, and Black. In a four-colour printing process, all four colours contain mixtures of dots in these colours. This process allows for the creation of a wide range of colours by layering the dots on top of each other.
CMYK is best for:
- Printing photographs or complex artwork with lots of gradients or shading.
RBG: The Digital Colour Model
RGB (Red, Green, Blue) is the colour model needed for digital displays. Screens will emit light in pixels containing these three colours, creating the colours we see.
RBG is best for:
- Any images that will appear on a lighted screen, such as computer monitors, TV’s, and smartphones.
Understanding the differences between Pantone, CMYK, and RBG is crucial for understanding that your brand’s colours are accurately reproduced across various media. By choosing the appropriate colour mode for your project, you can maintain consistency and achieve the desired visual impact.
At Burke Group, your trusted Edmonton Printer, we specialize in all types of printing. Our experienced team can help you determine the best colour mode for your specific project, ensuring that your design colours are accurately reproduced. Whether you need high-quality printed materials, signage, product packaging, or personal projects, we have the expertise to deliver exceptional results.
Call us Today and Get Started!
Burke is your partner in printing. Call us today to get a custom quote and discover how our printing solutions can save you time and money, and achieve perfect results. With convenient locations in Edmonton and Calgary, we are sure you’ll be satisfied with Burke as your local printer.