Personalized mail campaigns are a form of direct mail that targets specific individuals, rather than specific areas. Personalized mail requires a data list, which can be provided by either you or Burke. If you already have an in-house data list with contact information for your current client base, then you are one step ahead of the game! If not, Burke’s team of data experts can acquire a data list of potential customers that fall within your target market. This data list can be based on age, income, interests, gender and many other components to create your ideal data profile. You can choose to base your campaign on your own list, a list provided by Burke, or both!