Cross Media Marketing
Cross-media marketing is exactly what it sounds like: taking your marketing message and implementing it in a variety of mediums. After all, the more places that people see your message, the more it will stick with them and increase the likelihood they will engage with your brand. This “combination effect” means that integrated campaigns that include direct mail and digital advertising elicit greater consumer attention. When you integrate direct mail with digital, the mix will drive more action. When combined, campaigns receive 57% more attention, 46% higher brand recall and 8% more arousal. Overall, integrated campaigns drive 39% more attention and multichannel customers spend three to four times more than single-channel customers do. Burke’s creative team can work with you to create both a digital and print based marketing campaign.