Effective signage is an essential to attract customers, enhance brand visibility, and guide visitors. It is often the first impression your business will give to any of its customers. A well designed sign can attract attention, convey your message, and leave a lasting impression. Whether you’re in Edmonton or Calgary, Burke Group offers a wide range of signage solutions to meet your specific business needs.
Understanding Your Signage Needs
Before you try to select the right signage for your project, consider the following questions.
- Purpose: What is the primary purpose of this signage? Is it to attract new customers, enhance your brand image, or provide directions?
- Location: Where will this sign be placed? Inside or outside, and in high or low-traffic areas.
- Audience: Who are you trying to reach with your signage? What is their age, gender, and general interests?
- Branding: How does the signage align with your overall brand identity and messaging?
Types of Signage
Once you have decided the main goals for your signage and its specific requirements, you can decide on what type of signage will fit your project best. Here are some of the most common types of signage at Burke Group:
Exterior Signage
- Channel Letters: Sleek, modern and highly visible, channel letters are perfect for building facades and storefronts.
- Sign Cabinets: versatile and customizable, sign cabinets can be illuminated or non-illuminated, and can be used for various purposes.
- Halo Letters: These are a popular choice for businesses that want to make a bold statement. Halo letters are illuminated from behind, creating a halo effect.
- Push-Through Signs: Ideal for displaying changing information, push-through signs are easy to update and maintain.
Commercial Signage
- Flat Cut & Cast Aluminium: Durable and long lasting, these signs are perfect for outdoor use.
- Pedestal and Pylon Signs: Great for attracting attention from afar, these signs are often used for large businesses and retail centres.
- Monument Signs: Elegant and timeless, monument signs are a popular choice for concrete campuses and high-end businesses.
Interior and Wayfinding Signage:
- Directories: Essential for large businesses and complexes, directories will help your visitors navigate easily.
- Nameplates: Professional and informative, nameplates can be used for offices, cubicles and conference rooms.
- Reception Signs: The first impression visitors get of your business, reception signs should be welcoming and informative.
- Hanging Signs: Perfect for suspended ceilings, hanging signs can be used to direct the flow of traffic, and highlight important information.
- Washroom Signs: Clear and concise, washroom signs are essential for public spaces.
Signage with Burke Group
Whether you need a simple storefront sign, or a complex wayfinding system, Burke Group has the expertise to deliver high-quality signage solutions. Our team of experienced designers and installers can help you choose the right materials, colours, and fonts to create signage that reflects your brand and meets your specific needs. Whether you’re in Calgary or Edmonton, Burke is Alberta’s leading signage company and can provide you with effective signage solutions. Contact us today to get started on your next signage project!